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Kanye v Fiddy

interior-beef In September 2007, Kanye West and 50 Cent released albums on the same day. Fiddy announced that he would retire from rapping if he sold fewer copies than his rival. But how stage-managed was the whole feud? In this report, broadcast on BBC World Service radio, I traced the history of ‘beef’ in hip-hop, discussing it’s role in settling scores and selling records.

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